Bruno Gives Back Campaign Style Guide
A annual giving day supporting the Brown University’s Athletics. The campaign mobilizes alumni, families, fans, and friends to invest directly in Brown’s student-athletes, teams, and athletic programs within a focused 24-hour period of energy and momentum.
A combination of school spirit and tangible impact. Unlike broader university-wide fundraising initiatives, Bruno Gives Back is purpose-driven and focused on athletics: funding equipment, travel, training resources, facilities, and student-athlete development. Donors can give directly to specific teams or initiatives, creating a personal connection and visible outcome.
The campaign is also highly dynamic creating urgency and friendly rivalry while strengthening team pride:
- Real-time progress tracking
- Social media engagement and challenges
- Team-based competitions
- Matching gifts and milestone unlocks
Most importantly, Bruno Gives Back reinforces Brown’s commitment to supporting the holistic student-athlete experience — ensuring competitive excellence while upholding academic rigor and community values. It transforms giving into a shared celebration of performance, perseverance, and collective achievement.
Purpose of Style Guide
A cohesive visual brand strengthens a campaign by creating clarity, recognition, and consistency across every touchpoint.
Consistent typography, color, motion, and imagery make the campaign instantly recognizable, building trust and reinforcing the message. When audiences encounter aligned visuals across email, social media, web, and video, the experience feels intentional rather than fragmented.
Cohesion also improves engagement by guiding attention through strong visual hierarchy, while increasing efficiency through reusable templates and design rules.
Bruno 2025
Design should convey energy and movement through dynamic photography and layout. Feature a diverse range of athletes to ensure relatability across sports. Avoid forward-leaning diagonal lines in the design.
Bruno 2024
Design conveys energy through both photography and graphic elements. These elements introduce movement by flowing in multiple directions, reinforcing a dynamic and energetic feel.
