Images
Following photography guidelines ensures visual consistency and reinforces the campaign’s tone, message, and brand identity. Consistent imagery builds trust, strengthens recognition across channels, and prevents mixed signals that can dilute impact.
Key messages:
- Energetic to capture the spirit of the day
- Celebratory to communicate the joy and pride of the team
- Photos that show facial expressions so the focus is on the benefactors of campaign and less about the sport (see above)
- When possible use photos with fans so communicate the theme of community
Image Rules
Feature both male and female athletes across a range of sports. Select images that capture Brown athletes in motion to reinforce the theme of energy and momentum.
When using images of Brown athletes, follow these guidelines:
- Do not flip images, as this can distort or misrepresent official logos.
- Remove or obscure non-Nike brand marks on apparel when necessary.
- Prioritize visible diversity across gender, race, and sport.
- Use subtle background blur or depth-of-field adjustments to ensure the athlete remains the clear focal point.
Image Cutouts
When masking out images of athletes, maintain strong contrast between the jersey color and the background to ensure clarity and visual impact. Avoid placing similarly toned uniforms against competing or low-contrast backgrounds that cause the subject to blend in.
